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24. 6. 2014 ob 17:54 #4542
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Volkswagen Commercial Vehicles UK Appoints Carl zu Dohna as New Brand Director
The staffing changes at Volkswagen Commercial Vehicles UK continue, with Carl Zu Dohna being appointed as the new Brand Director. Dohna currently serves as International Sales Director for Volkswagen Commercial Vehicles, and has 14 years of experience working for Volkswagen.
Read the entire Press Release below.
Carl zu Dohna has been appointed as Brand Director for Volkswagen Commercial Vehicles in the UK, with effect from 1 September 2014. He succeeds Alex Smith, who assumes the position of Brand Director for Volkswagen Passenger Cars.
Dohna, 44, is a sales and marketing expert who has a wealth of experience in developing international markets. He is currently International Sales Director for Volkswagen Commercial Vehicles in Hanover, a position he has held since 2013.
Since joining Volkswagen Commercial Vehicles in 2000, he has fulfilled a number of high-profile roles including General Manager for International Sales and Area Sales Manager for South Africa and the Americas.
Commenting on his new appointment, Dohna said: ‘The UK ranks as the second-largest market worldwide for Volkswagen Commercial Vehicles and its growth over the past three years has been extremely impressive. I really look forward to continuing the excellent work undertaken by Alex and his team.’
Paul Willis, Managing Director of Volkswagen Group United Kingdom, said: ‘I am delighted to be welcoming Carl in to the business. He brings with him extensive international experience and an unrivalled knowledge of the commercial vehicle industry.
‘Volkswagen Commercial Vehicles celebrated record sales and market share last year and the brand has now cemented its position as the number two light commercial vehicle manufacturer in the UK – this is an exciting time for Carl to join the business.’
It’s not just a car, it’s the Volkswagen feeling!